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Surpriya Garg

Surpriya Garg
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Building Your Blue Ocean Strategy

By Surpriya Garg & Jith Rabindranath

 A blue ocean represents all industries not in existence today, as an unknown market space, untainted by competition. In Blue Ocean Strategy, demand is created, rather than fought over. There is ample opportunity for growth that is both profitable and rapid. There are two ways to explore a blue ocean.