CGN Edge Blog

Steven Saura

Steven Saura
CGN Global Principal

Recent Posts

5 Ways To Optimize Retail Point Of Purchase Display Production & Store Delivery

Since 76% of all purchase decisions are made in-store and 68% of retail purchases are impulse driven, retail point-of-purchase (POP) displays represent one of the strongest Marketing vehicles to influence shopper behavior, sway brand loyalty, and ultimately increase sales.

When displays are not optimally produced and fulfilled, the results are waste, lost sales, competitive weakness and lower marketing performance. Companies spend billions every year on displays and other forms of POP.  Yet many do not know or realize the potential savings and operational improvements at every stage in the process. An end-to-end cross-functional approach, involving all company and vendor stakeholders, reveals hidden waste and inefficiencies, enabling higher optimization, greater control of merchandising programs and increased return on investment.